THE EFFECT OF TRUST AND INNOVATION ON SUPPLYING CHAIN PERFORMANCES IN THE INDUSTRIAL ESTATES OF THE CITY OF KERMANSHAH

Pharmaceutical Science-Pharmaceutics

Abstract

This study examined the impact of trust and innovation on the performance of supplying chains which carried out in the city of Kermanshah. The study population consisted of all the enterprise directors. This study is a descriptive study regarding the methodology of research and in terms of purpose is functional which the data gathered on the base of survey information. Sampling carried out randomly from the population of 186 persons. The data collection instrument consisted of a standard questionnaire of 48 questions, evaluating and approving by experts and academics which tested by the validity of KMO test. Furthermore, the reliability was tested by distributing questionnaires among the population and the study analyzed by 18 SPSS software and Cronbach's alpha. The results of structural equation modeling and path analysis showed that there was a significant relationship between trust and innovation in industrial firms in the Kermanshah city.